My Personal Story
Hi, I’m Tiffany Current. I’m a blogger, published author, and pretty amazing digital marketer. It’s taken me years to get good at what I do, but I had a lot of false starts. I had even more failed business ideas.
To name a few, I tried launching a coupon site, reviewing meal replacement shakes, and selling bulk food online. Guess what?
I couldn’t get website traffic.
With no website traffic, I couldn’t get revenue. I can’t tell you how embarrassing it was to spend endless hours creating websites and talking about them with family and friends, only to watch my sites crash and burn.
Remember in Groundhog Day when Bill Murray drove his car off a cliff? Yeah, that was me.
So how did I get it so wrong?
- I didn’t understand digital marketing.
- I didn’t have (or even know about) the proper tools to promote a website.
- I didn’t understand the power of SEO.
Now I do. Even better, now I work with Fortune 500 companies to help them grow and optimize their businesses online. That’s the reason why I started this site. To stop you from making the same mistakes I did. Instead, I want to teach you how to build your traffic the right (and fast) way.
So, yes, this is a success story, but it didn’t start out that way. Let’s go back to where it all began.
In the Beginning…
I was just a typical girl growing up in the suburbs of Chicago. I loved reading (any fans of The Baby-Sitters Club?), watching TV (hello, Alf), and writing.
Yes, I was that girl who carried around a diary everywhere she went. That was my happy place. When I was writing, I could say anything I wanted. I could be anything I wanted. It was with that young idealism that drove me to get a degree in writing. And not just any type of writing. Screenwriting.
That’s right. I wanted to write my own television shows and movies, with dreams of becoming the next John Hughes. So after graduating from Drexel University with my screenwriting degree in hand, I moved out to sunny California.
I was lucky enough to land a job as a writing assistant for an awesome pair of TV writers. But while I had a blast working on the studio lot, my personal writing career was going nowhere. Sure, I wrote scripts, got an agent, and had a lot of meetings with execs, but I couldn’t find any actual work as a writer. Worse than that, I ended up getting laid off as a writing assistant due to a strike.
So there I was — jobless, no prospects, wasting my time playing online. That’s when inspiration struck. I should be online. I should build a website. So that’s what I did. I read up on web design, found some products to hawk, and threw together a few websites. I knew it would be a success, because if I learned anything from Field of Dreams, “If you build it, they will come.”
Yeah, I have to call bullshit on that one. As I later learned, that’s not how it works with websites. I couldn’t get any traffic. So I switched gears and started blogging.
I started writing about my own experiences — the trials and tribulations of living with my boyfriend. I didn’t just sit back this time and wait for traffic. I started promoting myself. I networked with other bloggers and studied what they were doing — noting the types of headlines they would use, their page tags, the keywords in their content.
I adapted that strategy for my own blog, not even knowing that what I was doing was called search engine optimization (SEO). It must have worked, because soon enough, I started getting website traffic. Soon I had built up enough of a following that I could pitch my blog to publishers as a book. And get this — it sold! I officially became a published author. (And yes, that little girl inside of me practically peed her pants when it happened.)
That whole experience opened my eyes to digital marketing. Because if that’s all it took to be successful — a touch of content promotion and dash of keyword optimization — I had to learn more.
So I did. I landed a job in digital marketing with an online marketing agency. There I learned the basics of SEO, SEM, analytics, and website structure. And as my skills grew, so did the traffic and conversion rates on my clients’ websites
Over the years, I’ve built out SEO strategies for major movie studios. I managed 1MM+ SEM budgets for TV shows that I actually watched. I created website conversion funnels for billion dollar companies. I continue to do that to this day, because I’m one of those weirdos who really enjoys digital marketing. And I want to share my knowledge with you.
So yeah, that’s my whole story. If you’ve made it down this far, you deserve a medal for your endurance. But seriously, thank you. And if you’re ready to take the next step in your journey, here are a few pages I recommend checking out: